Top 5 Health and Fitness Apps on iOS in Romania - Q4 2023

Throughout the fourth quarter of 2023, the top 5 health and fitness apps on iOS in Romania exhibited varied performance trends. Here’s a closer look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

Flo Period & Pregnancy Tracker saw a steady increase in weekly revenue, peaking at approximately $3.3K in the week of December 4. The app's weekly downloads showed a notable rise in mid-November, reaching around 2.3K in the week of November 13. Weekly active users fluctuated slightly, starting at 41.7K in late September and ending at 38.8K by the end of December.

MyFitnessPal: Calorie Counter experienced a relatively stable revenue trend, peaking at around $1.9K in early December. However, weekly downloads saw a gradual decline, dropping from 772 in late September to 523 by the end of December. Active users also showed a slight downward trend, starting at 24.4K and ending at 21.5K.

BetterMe: Health Coaching exhibited a mixed performance, with weekly revenue peaking at approximately $2K in early November. Download trends fluctuated, with a high of 988 in late October and a resurgence to 902 in the final week of December. Active users saw a significant dip in November, dropping to 2.3K, but rebounded to 3.2K by the end of December.

Strava: Run, Bike, Hike showed a decline in weekly revenue, starting at $1.8K and dropping to around $1.1K by late December. Downloads followed a similar downward trend, decreasing from 641 in late September to 439 by the end of December. Active users also saw a decrease, starting at 11.9K and ending at 9.4K.

Finally, Eat & Track experienced fluctuating revenue, with a peak of approximately $1.2K in late September and a low of $580 in mid-December. Downloads peaked at 1.1K in mid-October but gradually decreased to 467 by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's website.